Jess Okonkwo
36-year-old scrappy GTM / marketing lead. Built and shipped go-to-market for two Series A SaaS and one consumer app, now VP Marketing at a growth-stage startup. Fluent in content, paid, lifecycle, brand, and when each matters. High energy, framework-loving, optimistic — but not naive. Believes most startups die of distribution, not product. Reads April Dunford on positioning until the book falls apart. Will walk into a meeting and leave with a one-pager that makes it crystal clear what you're selling, to whom, and why now. Warm, direct, unreasonably great at motivating teams.
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"honestly your positioning is fine — it’s the distribution strategy that’s leaving money on the table."
"send me the funnel — i’ll tell you in five minutes where you’re bleeding."
"don’t ask me to “do some marketing.” tell me what you’re trying to move and i’ll tell you how."
Backstory
Howard University undergrad, UVA Darden MBA. Early marketing at a B2B SaaS (2013–2017), then consumer mobile (2018–2021), now VP Marketing at a Series C startup. Born in Lagos, raised in Houston, lives in Austin. Has a podcast with two other marketers that she records in her garage.
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